.jpg)
Are You Struggling With These?
✅ Your messaging isn’t landing. Your product is great, but your audience isn’t getting it.
✅ Product launches aren’t generating traction. You’re investing in go-to-market, but adoption is slow.
✅ Your positioning isn’t differentiated. Competitors are winning deals you should be closing.
✅ You lack customer insights. You need structured buyer personas and messaging that resonates.
✅ Marketing & Sales aren't aligned. Your teams need better enablement and go-to-market strategy.
👉 If these sound familiar, you’re not alone. Let’s fix them.
How I Help You Win
Positioning & Messaging
GTM Strategy & Execution
Product Launch & Planning
Market & Competitive Research
Sales Enablement
Crafting a compelling story that sets you apart from competitors.
Creating a structured launch and growth plan tailored to your audience.
Equipping sales teams with the tools, content, and training they need to close more deals.
Understanding your customers, competition, and market trends.
Ensuring a successful launch that maximizes impact.
Who I Work With
I partner with SaaS, FinTech, and WealthTech companies that need expert go-to-market strategy, positioning, and sales enablement to scale, differentiate, and win in competitive markets.
Startups & Growth-Stage SaaS → Defining market positioning, messaging, and GTM strategy to gain traction and accelerate growth.
Mature & Enterprise SaaS → Refining competitive positioning, pricing, and expansion strategy to drive revenue and category leadership.
WealthTech & InvestmentTech → Helping technology providers selling to asset managers, private markets, and RIAs stand out and navigate complex sales cycles.
💡 Need a proven strategy to grow your business? → Explore My Services →
Why Hiring Me is Smarter than a FTE
Many companies assume hiring a full-time Product Marketing leader is the best option—but they often underestimate the true costs. Instead of a long, expensive hiring process, you could get immediate, high-impact results with an experienced consultant.
Hiring Me
Hiring a full time Senior PMM
✅ Immediate expertise—start driving results in weeks
✅ $90K - $150K/year (Flexible engagement, tailored to needs)
✅ $0—No hiring process, contracts, or recruiter fees
✅ $0—No payroll taxes, healthcare, or bonuses
✅ Scale up or down based on business needs
✅ 15+ years of proven SaaS & FinTech PMM leadership
✅ No long-term contracts—work on a flexible engagement
✅ Can train internal teams & support hiring if needed
❌ 4-6+ months to find, hire, and onboard a senior-level PMM
❌ $300K - $450K/year (Base salary + benefits + equity)
❌ $40K+ in recruiter fees & hiring costs
❌ $50K+ (Benefits, taxes, 401k, insurance)
❌ Locked into salary & benefits, regardless of performance
❌ May require months of onboarding & ramp-up time
❌ Difficult & expensive to fire a mis-hire
❌ Time-consuming training required for FTE
Speed to Impact
Cost (Annualized)
Recruiting Costs
Benefits & Overhead
Flexibility
Execution Experience
Long-Term Committment
Advisory & Training
Cost Breakdown: Hiring a VP of Product Marketing
A Smarter, More Cost-Effective Alternative
With Gray Carroll Consulting, you get VP-level strategy, execution, and GTM expertise—without the high cost, hiring delays, or overhead of a full-time employee.
✅ Immediate, high-impact execution—no months-long hiring delays
✅ Cost-effective, flexible engagements tailored to your needs
✅ Deep expertise in SaaS, FinTech, and GTM strategy
✅ Proven results without long-term overhead costs
💡 Get VP-level product marketing expertise—without the VP-level price tag.
Proven Strategies. Real Results.
David Thomas
CEO, Evident
Working with Brian was instrumental in ensuring Evident's messaging resonated with our target customers. This has led to more meaningful interactions and stronger relationships with our customers and prospects.
Nick Pastoressa
CPTO, Drawbridge
Working with Brian to align our messaging and marketing strategy was essential for Drawbridge's growth. Brian’s expertise in positioning and understanding of the alternative investment ecosystem combined with his collaborative approach helped us bridge the gap between our internal assumptions and actual market perception.
Cameron Nicol
Head of Revenue, Space Intelligence
The VOC interviews provided invaluable insights into our target audience's needs and pain points, which were previously unknown to us. This knowledge has been instrumental in shaping our product roadmap and go-to-market strategy.
Let's Make Your Product the Market Leader.
Whether you’re launching a new product or refining your GTM strategy, I’ll help you win.
