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Recognize These? You're Not Alone.
You're not breaking through
Your messaging isn’t landing, your positioning sounds like everyone else, and your product’s true value isn’t coming through.
Go-to-Market feels disjointed
Launches fall flat, sales and marketing aren’t aligned, and your teams are operating without a clear, unified strategy.
Lacking customer insight
You're ideal customer is a mystery, feedback loops are weak, and you're guessing at what actually drives conversion and retention.
The Good News?
These are fixable. I've helped companies solve each of them by building or improving the key pillars of their go-to-market strategy.
Positioning & Messaging
GTM Strategy & Execution
Product Launch & Planning
Market & Competitive Research
Sales Enablement
Crafting a compelling story that sets you apart from competitors.
Creating a structured launch and growth plan tailored to your audience.
Equipping sales teams with the tools, content, and training they need to close more deals.
Understanding your customers, competition, and market trends.
Ensuring a successful launch that maximizes impact.
Who I Work With
Finding market fit & securing early traction
Strengthening Positioning, Sales Enablement & Market Differentiation
Repositioning, expansion, and market leadership
Go-to-market expertise tailored for companies selling to advisors, investors and institutions.
Why Hiring Me is Smarter than a FTE
Many companies assume hiring a full-time Product Marketing leader is the best option—but they often underestimate the true costs. Instead of a long, expensive hiring process, you could get immediate, high-impact results with an experienced consultant.
Cost Breakdown: Hiring a VP of Product Marketing
A Smarter, More Cost-Effective Alternative
With Gray Carroll Consulting, you get VP-level strategy, execution, and GTM expertise—without the high cost, hiring delays, or overhead of a full-time employee.
✅ Immediate, high-impact execution—no months-long hiring delays
✅ Cost-effective, flexible engagements tailored to your needs
✅ Deep expertise in SaaS, FinTech, and GTM strategy
✅ Proven results without long-term overhead costs
💡 Get VP-level product marketing expertise—without the VP-level price tag.
Proven Strategies. Real Results.
David Thomas
CEO, Evident
Working with Brian was instrumental in ensuring Evident's messaging resonated with our target customers. This has led to more meaningful interactions and stronger relationships with our customers and prospects.
Nick Pastoressa
CPTO, Drawbridge
Working with Brian to align our messaging and marketing strategy was essential for Drawbridge's growth. Brian’s expertise in positioning and understanding of the alternative investment ecosystem combined with his collaborative approach helped us bridge the gap between our internal assumptions and actual market perception.
Cameron Nicol
Head of Revenue, Space Intelligence
The VOC interviews provided invaluable insights into our target audience's needs and pain points, which were previously unknown to us. This knowledge has been instrumental in shaping our product roadmap and go-to-market strategy.
Is Your GTM Strategy Set Up for Success?
Uncover how well your business is positioned to grow with a free Go-To-Market Assessment. This quick, strategic scorecard helps you evaluate your strengths and spot gaps across positioning, customer insight, product launch readiness, and sales enablement.
Get instant, personalized recommendations to strengthen your GTM strategy—starting today.
Let's Make Your Product the Market Leader.
Whether you’re launching a new product or refining your GTM strategy, I’ll help you win.
