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Image by Osman Rana

Mature & Enterprise
Reposition & Expand Market Reach

For established SaaS companies, growth doesn’t stop—it just evolves. Whether you’re preparing for an IPO, expanding into new markets, or optimizing enterprise sales, your GTM strategy needs to be structured, scalable, and differentiated.

I help CMOs, CPOs, and Revenue Leaders refine positioning, sales enablement, and expansion strategies to strengthen market leadership.

Chief Marketing Officers (CMOs)

Need stronger brand positioning & demand gen​​

Chief Product Officers (CPOs)

Need GTM alignment with product roadmap​​

VPs of Revenue

Need to drive retention & expansion​​

Your Challenges

Market Saturation

Differentiation is harder than ever

Capital Raising

Need to reposition for IPO, funding, or M&A strategy

Enablement

Enterprise sales are long & complex → deals are being lost

Customer Retention

Need stronger product adoption strategies

Image by Clark Tibbs

I help SaaS CMOs refine their brand, optimize GTM execution, and scale marketing impact.

01

Refine market positioning & messaging for competitive differentiation

02

Develop enterprise-focused sales enablement strategies

03

​Optimize GTM expansion into new markets & verticals

04

Strengthen customer retention & product adoption initiatives

©2023-2025 by Gray Carroll Consulting, LLC

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