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Image by Mario Gogh

Startups 
Helping SaaS Founders Gain Market Traction

Starting a SaaS business is exciting—but without a clear go-to-market strategy, even great products struggle to gain traction.

 

I help startup founders and product leaders refine their messaging, positioning, and GTM execution to secure early adopters, investors, and sustainable growth.

Startup CEOs & Founders

Need to validate market fit & attract investors​​

Heads of Product

Need clear positioning to drive early adoption​​

Early Marketing Hires

Need a GTM playbook for first-stage growth​​

Your Challenges

Messaging

Unclear messaging makes it hard to differentiate

Client Acquisition

Struggling to acquire & convert first customers

GTM

Lack of structured GTM strategy = wasted time & budget

Enablement

No sales enablement to support founder-led selling

Image by Jon Tyson

I help SaaS founders refine their messaging, launch smarter, and gain early traction—without wasting time or budget on guesswork.

01

Craft a compelling positioning & messaging framework

02

Develop an early-stage GTM strategy for customer acquisition

03

Optimize product marketing for fundraising & investor pitches

04

Create simple, high-impact sales enablement tools for founder-led sales

©2023 by Gray Carroll Consulting.

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