Product Marketing Services

Product Marketing serves a critical role in support of the marketing lifecycle, product development and distribution motions, but more than anything, it drives your go-to-market motion. For SaaS businesses, a strong product marketing function is mandatory to build a marketing strategy and ultimately determines how well you execute. My services help companies create that foundation for success. I help you identify your target market, develop a clear value proposition, and create a go-to-market plan that delivers results.

Let's Work Together

Workshops

1 or 2 Day 6 hour sessions

With a few weeks of prep via email and a few in-person or remote sessions together, I'll put together a custom plan and deliverables for your team to execute on. I will also provide a roadmap for improvement as your business grows.

A great option if you need one-time project help with:

Positioning & Messaging
Go-to-Market Strategy
Marketecture and branding
Product launch planning
Market and competitive analysis

Fractional Head of PMM

10 to 20 hours per week

You'll get consistent product marketing leadership embedded within your organization to help align and drive strategy to marketing execution.

Perfect if you need consistent help with:

Leadership for a small team of in-house PMMs
Aligning corporate strategy to marketing execution
Building your foundation - ICPs, Personas, market segmentation and overhaul on positioning and messaging
Go-to-market planning and execution
Sales enablement support
Campaign support and development
Product launch planning and execution
Product strategy and roadmap development and planning

PMM Advisor

5-10 hours per week

With check-ins every week, your team will stay on track and your go-to-market will continually improve, as will the strategic product marketing function of your business.

Ideal for situations where:

You need lightweight execution and more help keeping the lights on
Mentoring a junior team member or rising leader
Reviewing product launch and go-to-market plans
Advice on hiring or building out a team
Ensuring best-practices are adhered to within the team

Let's Get Started

1 Chat

Schedule a 15-minute call to see if a Fractional PMM is a good fit.

2 Strategy

Then, we'll get on a longer call to deep dive into your needs. I'll share the steps I recommend with a proposal.

3 GTM Transformation

In the first 30 days, you'll have a comprehensive go-to-market strategy and the leadership to execute it over the rest of the quarter.

SCHEDULE A CALL

How does a GTM strategy fit into your Business?

A go-to-market (GTM) strategy is a plan that details how an organization can engage with clients to convince them to buy their solutions or service and to gain a competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction to a new market.

Business Strategy

The map for how you reach your business and corporate objectives, typically covering all areas from finance and operations to distribution.

Serves as the core of your business.

Longer-term and company driven.

Go-to-Market Strategy

Covers product positioning, target market, ICPs, personas and the right acquisition tactics to reach your desired end-customers and influencers.

Is the roadmap for launching a product or service to reach target clients in a scalable manner.

Shorter-term, often revisited and solution driven

Marketing Strategy

The plan for how you will reach your identified target market over time, across multiple channels to deliver results that drive revenue and brand goals.

Serves as an expansion of your GTM strategy as products and services enter the market.

Longer-term and company driven.

A GTM Strategy Addresses These Areas

How to Know if You Need Product Marketing?

You Lack Strategic Market Positioning
Businesses often struggle to effectively position their products in the market. Product marketing specializes in understanding market dynamics, customer needs, and competitive landscapes. Product marketing plays a critical role in strategically positioning a product to ensure it resonates with the target audience and stands out from competitors.

You Lack Customer-Centric Product Development
Companies sometimes develop products based on internal assumptions or technological capabilities without adequately considering customer needs. Product marketing helps shift the focus towards customer-centric product development, ensuring that the products meet the actual demands and preferences of the target market.

Difficulty in Communicating Product Value
A common challenge businesses face is articulating the value proposition of their products in a way that is compelling to customers. Product marketers excel in crafting clear, persuasive messaging that highlights the benefits and unique selling points of a product, making it more appealing to potential buyers.

Ineffective Go-to-Market Strategies
Launching a new product or entering a new market requires a well-thought-out go-to-market strategy. Product marketing brings expertise in planning and executing these strategies, encompassing aspects like market research, segmentation, pricing, promotional tactics, and sales enablement. This expertise is crucial for achieving a successful product launch and sustainable market growth.

If these feel all too familiar get the Product Marketing expertise your company needs.